THE ANALYSIS OF APEECH ACTS PATTERNS IN THE ADS OF TRESEMMÉ SHAMPOO PRODUCT AND THE IMPLICATION IN LEARNING ENGLISH FOR SENIOR HIGH SCHOOL

Tambunan, Rika Wahyuni (2018) THE ANALYSIS OF APEECH ACTS PATTERNS IN THE ADS OF TRESEMMÉ SHAMPOO PRODUCT AND THE IMPLICATION IN LEARNING ENGLISH FOR SENIOR HIGH SCHOOL. In: Proceedings of the 1st International Seminar on Foreign Language Teaching, Linguistics, and Literature (ISFLATEL-1) 2018, 04 Oktober 2018, Digital Library of Medan State University.

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Abstract

This study aims to describe the speech acts in the ads of Tresemmé shampoo product orally and the implication in learning English for Senior High School. The purpose of this study is to explain the speech acts in the language of Tresemmé shampoo advertisement and imply them in learning English for Senior High School. The source of the data in this study is the ads of Tresemmé shampoo products that aired on television and the internet. Data collection techniques uses the recording techniques, observing and noting. The collected data is analyzed by using heuristic technique. The steps in analyzing the data are done by reducing, presenting and interpreting the data using heuristic techniques, and then drawing the conclusions. The results of the study will show that the speech acts on Tresemmé shampoo product used literal direct and indirect speech acts to attract consumers by involving a model who performs her hair care and provides information about the product. The results of this study can also be implicated in learning English in Senior High School as a source of student learning in exposition text.

Item Type: Conference or Workshop Item (Paper)
Keywords: Speech Acts; English Learning; Exposition Text
Subjects: L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools
P Language and Literature > PE English
P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions: Fakultas Bahasa dan Seni
Depositing User: Mrs Catur Dedek Khadijah
Date Deposited: 20 Dec 2018 08:39
URI: http://digilib.unimed.ac.id/id/eprint/31597

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