THE ADDRESSING TERMS SHIFT OF PADANGNESE TEENAGERS IN MEDAN

This study deals with the addressing terms shift of Padangnese teenagers in Medan. The study employs qualitative research design with a case study. The objectives of the study are (1) to describe the addressing terms in ML are shifted by Padangnese teenagers in Medan, (2) to describe the factors that affect the shift of addressing terms, and (3) to reason for Padangnese teenagers to shift Minangkabau addressing terms into Indonesian addressing terms. The subjects were 20 respondents whose their parents from Minangkabau community in Medan. They were selected into different educational level, the range of age between 13-20 years old, and 10 males and 10 females. The instruments in this study were questionnaire and interview. The questionnaire was used to obtain the addressing terms and the factors that affect addressing terms shift by Padangnese teenagers in Medan and interview was used to discover the reason for Padangnese teenagers to shift Minangkabau addressing terms. The data were analyzed through interactive model by Miles and Huberman theory. The addressing terms in ML that are shifted by Padangnese teenager is found on the kinship terms in matrilineal system and marriage system. It is found that the addressing terms in matrilineal system that are shifted from Minangkabau into Indonesian addressing terms are gaek tuo, gaek mudo, amak/amai/mamak/biyai, mak uwo, etek, uwan/mamak, uni, adiak and uda. While there are also the addressing terms in marriage system are shifted into Indonesian addressing terms by Padangnese teenagers namely; gaek, apak, etek, pak uwo, pak etek, mak uwo, etek, uda and uni. There are seven factors that affect addressing terms shift namely bilingualism, migration, social factor, policy of the government, demographic factor, attitude and value factor, and educational level. There are four reasons for Padangnese teenagers shift Minangkabau addressing terms namely; status of Bahasa Indonesia, social success, prestige, and family tradition.