Swot Analysis for Strategy Development of UNESA Graphic Design Study Program

A planning of action (POA) is a detailed plan that is more operational and is a short-term plan. This planning’s scope is narrower than strategic planning. Before carrying out strategic planning, it is necessary to first analyze the Strength, Weakness, Opportunity and Threath (SWOT) of the Unesa Graphic Design Undergraduate Study Program (D4). So the purpose of this study is to describe the results of the analysis of SWOT. Data collection begins with a questionnaire to the academic staff. Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Quantitative Strategic Planning Matrix (QSPM) is used as analizying techniques. The total weighted score of 2.98 obtained from the results of the IFE analysis shows that the study program is in a strong enough internal position to minimize weaknesses. The total weighted score of 3.24 obtained from EFE analysis shows that the study program is in a strong enough internal position to minimize weakness. The results of this study indicate that the EFI is at 2.98 while the EFE is at 3.15. If it is placed in the IFE-EFE Matrix Quadrant, it is in quadrant II, meaning that the D4 Graphic Design Study Program will grow and need to build.