THE USE OF METAPHORS IN POLITICAL DISCOURSE IN THE MASS MEDIA

The study aims to analyze the use of metaphors in political discourse in the national mass media. The problem analyzed is why metaphors are used in political discourse in the national mass media (kompas.com, republika.go.id, waspada.co.id, detik.com, antaranews.com, and hasiansib.com). To answer the problem, the author uses Lakoff and Johnson's conceptual metaphorical theory. The research method used is qualitative descriptive, with the method of referential basic technique solids. Of the total data 38, after analysis obtained the results of research 8 basic use of metaphors in political discourse in the mass media, namely: (1) metaphors as simplification of expression, (2) metaphors as a concrete abstract concept, (3) metaphors to dramatize the political situation, (4) metaphors as a tool of elite rhetoric politicians, metaphors as an attempt to rebuke and insult political opponents, (5) metaphors as an attempt to satirize political opponents, (6) metaphors as an attempt to satirize opponents, (7) metaphors as poetic forms, (8) and metaphors as an attempt to criticize political opponents.