Politeness Strategies of Bargaining Media Credit in Tanjung Morawa.

This research deals with politeness strategies which found in bargaining process by female buyers in media credit. The objectives of this study were: (1)to investigate the politeness strategies used by women in bargaining, (2) to describe how the politeness strategies are realized in bargaining and (3) to explain the reasons of politeness strategies realized by social status by the women in bargaining. The research design of this study was descriptive qualitative research where the researcher explained the result of this research by describing data gained. There were 706 utterances from the conversation between the seller and buyes from the different social status, the researcher found 30 politeness strategies. It divided into four types of politeness strategies which found in bargaining process and two strategies are as new findings found based on the data of the utterances by the female buyers. Four strategies namely, bald on record (7, 4%), positive politeness(70,3%), negative politeness(19%) and off record(4%). Two strategies as new finding namely over and menace strategies. The ways of politeness strategies realized by female buyers in bargaining process conveyed direct and indirectly. The most way which found in bargaining process was direct.
The reasons of politeness strategies used by female buyers in bargaining process were suitable with the theory of Brown and Lavinson. The reasons of using bald on record by female buyers were to make the information from the seller clearly and get fast service. The reasons of using politeness strategy by female buyers in bargaining process were to minimize the social distance and build up familiarity. The reasons of using negative politeness by female buyers were to pay respect and deference to listener and to maintain social distance. The reason of using off record by female buyers in bargaining process were to avoid responsibility of doing FTA.