STYLISTIC FEATURES OF CAR ADVERTISEMENT SLOGANS

This study deals with the stylistic features of car advertisement slogans. It
employs qualitative research design. This study aims to describe the stylistic
feature that occurs in car advertisement slogans. The subjects were ten slogans in
car advertisement. The data was analyzed by using Miles and Huberman’s data
analysis. Semantic, syntactic, and graphology was the features that focused by
using the types of stylistic features. Finding of the study were, (1) ten slogans
were analyzed and each slogan was discussed semantically, syntactically and
graphology. (2) The process of stylistic features of car advertisement slogan, there
are 50% of the slogan based on prospect of the meaning; Honda, Toyota,
Mitsubishi, Daihatsu, Nissan and 40% of performance of the vehicle; Subaru,
Mazda, Lexus and Acura. And 10% of new finding is from Suzuki’s slogan that
tends to be to general meaning. In word forming the researcher found 20% clause
from ten data that had been analyze and eight of them are phrase. (3) The reason
of the stylistic features is contextual factor which affect in social and situational
context. Based on social context there are 40% slogan used and 60% slogan used
based on the situational context.