SPEECH FUNCTIONS USED BY MEN AND WOMEN IN BUSINESS TRANSACTIONS IN THE TRADITIONAL MARKETS

he objectives of this study are to investigate how business transaction is
inguistically coded in the traditional markets, the types of speech functions used
raditional market, types of speeeh function used by men and women in traditional
arket and why the different type._(C of speech used in business transaction in the
raditional markets. A descriptive qualitative approach was carried out to collect
he data of this study. Men and women sellers and purchasers in Herastagi
• raditional market were taken as the subjects in this study randomly. The research
mdings show that (I) Linguisticalty, speech functions are realized in business
ransaction in the traditional market into the form of mood: declarative,
nterrogative and imperative, (2) There are four types of speech function used in
usiness transaction in the traditional market, namely: statement, question, offer
nd command in which they are coded in lexico rammar 3 The most domin
ype of speech function used by men is statement (48,27%), while the most dominant
ype of speech function used by women is question (55,36X,). Question is the most
ominant type of speech function used by men and women in business transactions,
nd (4) The different types of speech function used in traditional market because
nguistically, buyers and sellers need to exchange their experiences each other to
end the messages from one to others successfully.