PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG TEMPAT WISATA HAIROS WATERPARK MEDAN

Sembiring, Apriandi (2016) PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG TEMPAT WISATA HAIROS WATERPARK MEDAN. Undergraduate thesis, UNIMED.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan dan Nilai Pelanggan terhadap Kepuasan Pengunjung Tempat Wisata Hairos Waterpark Medan. Berdasarkan hasil pra penelitian dengan melakukan wawancara kepada Manajer Hairos Waterpark Medan maka populasi dalam penelitian ini ialah konsumen yang berkunjung dengan jumlah rata-rata 3.468 perbulan. Pengambilan sampel menggunakan teknik Accindental Sampling dengan jumlah sampel 97 orang pengunjung. Pengujian yang digunakan adalah uji kualitas data dan uji asumsi klasik. Pengujian hipotesis menggunakan analisis regresi linier berganda, uji f dan uji t. Dari hasil uji validitas diperoleh rhitung > rtabel untuk masing-masing item pertanyaan dan uji reliabilitas angket diperoleh alpha cronbach masing-masing variabel yaitu 0,792 untuk variabel X1, 0,698 untuk variabel X2 dan 0,605 untuk variabel Y. Nilai ini lebih besar dari taraf signifikan rtabel yaitu 0,361. Analisis data masing-masing variabel diperoleh persamaan regresi berganda Y = 9,618 + 0,256 X1 + 0,216 X2 + e. Diperoleh R2 sebesar 0,234, yang berarti X1 dan X2 menjelaskan pengaruh terhadap variabel Y sebesar 23,4% sedangkan sisanya 76,6% dijelaskan variabel diluar perusahaan. Uji parsial yang dihasilkan masing-masing variabel bebas berpengaruh terhadap variabel terikat dengan signifikansi penelitian lebih kecil dari 0.05, serta hasil perhitungan uji-simultan sebesar 14,369 dengan Ftabel 3,09 yang artinya Fhitung > Ftabel dengan level of significant (α) 0,000< 0,05, yang artinya hipotesis diterima yaitu kualitas pelayanan dan nilai pelanggan secara bersama-sama berpengaruh signifikan terhadap kepuasan pengunjung tempat wisata hairos waterpark medan.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorRezeki, Sri197203062005012001
Call Number: SK-2016 MAJ 024
Keywords: Kualitas Pelayanan; Nilai Pelanggan; Kepuasan Pengunjung
Subjects: H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Maknun
Date Deposited: 06 Jun 2016 05:04
URI: http://digilib.unimed.ac.id/id/eprint/5571

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