Sari, Indah Eka and Pulungan, Anni Holila and Husein, Rahmad (2019) Modality used in Beauty Product Advertisements on Instagram Caption. In: Proceedings of The 4th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 23 – 24 September 2019, Garuda Plaza Hotel, Medan,.
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Abstract
This research was carried out to investigate the
modality used in beauty product advertisements on Instagram
caption. The objective of the research was to describe the types of
modality used in beauty product advertisements on Instagram
caption. The data of this research was the clauses consisting of
modality used in beauty product advertisements which are taken
from official account of three local brands on Instagram.
Descriptive qualitative method was used in this research. The
instrument of this research was observation. The types of
modality were analyzed by using the theory of Carrettero (2007).
In this research was found four types of modality. The types were
found in this research, namely Epistemic, Deontic, Dynamic, and
Boulomaic.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | Types of Modality; Beauty Product Advertisements; Instagram Caption |
| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media T Technology > TT Handicrafts Arts and crafts T Technology > TT Handicrafts Arts and crafts > TT950 Hairdressing. Beauty culture. Barbers' work |
| Divisions: | Program Pasca Sarjana |
| Depositing User: | Mrs Catur Dedek Khadijah |
| Date Deposited: | 10 Mar 2020 02:49 |
| Last Modified: | 10 Mar 2020 02:49 |
| URI: | https://digilib.unimed.ac.id/id/eprint/38839 |
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