SPEECH FUNCTION IN MALE AND FEMALE LANGUAGE IN TELEVISION ADVERTISEMENTS

This study presents a research conducted on speech function in males and females language in television advertisements. A qualitative descriptive research was applied to get the data. The sources of data were taken from Males and Females Language in Television Advertisements. The data were collected in relation to the use of speech function in males and females language in television advertisements. They were collected in the form of words, then analyzed the speech function and determine the most dominant type of speech function. All of types speech functions occur in language of females advertisement, namely statement (83%), question (70%), command (5%) and offer (4%). While in the occurrence of speech functions in males products advertisement are statement (88%), question (6%), command (4%) and offer (2%). It can be concluded that in both of the advertisements, the most dominant type of speech function is statement This happens because the advertisers give the information and the advantages of the product for the people, so that the aimof speaking is to clarify the given information related to the products and interested to buy the products. The implication of this research result will be very beneficial for the copywriters and lecturers of English for science and technology because they can use it as the material to improve their language product quality.