THE UNNATURALNESS OF THE TRANSLATION OF INDONESIAN TOURIST RESORTS SIGNS INTO ENGLISH IN PARAPAT AND BUKIT LAWANG

This research deals with the common phenomenon unnatural translations in public signs of tourist resorts in Parapat and Bukit Lawang. The objectives of this study
are: (1) to find out the unnatural Indonesian-English translation of public signs at the two tourist resorts (Parapat and Bukit Lawang); (2) to find out the causes of
the unnatural Indonesian-English translation; (3) to find out the suitable techniques to avoid the unnatural Indonesian-English translation. This research
applies qualitative research design. The data are collected from observation by taking pictures. The findings of this study show that: (1) There are only five fields of unnatural translation found both in Parapat ad Bukit Lawang; (2). The unnatural translations occur because of insufficient language competence and target language competence of the writer; (3). There are three techniques used to aboid unnatural translations, such as (1) transposition; (2) naturalisation; (3) cultural equivalent.