LITERATURE AND 4.0 INDUSTRIAL REVOLUTION: A CHALLENGE FOR INDONESIAN MILLENIALS

Literature has been considered as the right concept in building a nation. China and United Kingdom for example were known as high developed countries in history that used literature in building their countries. By learning contemporary literature, Indonesian millennials will be able to live competitively in global life that tends marginalized the national cultural identify. Indonesia has been ratified the WTO Agreement and General Agreement on Trade in Services (GATS) is a part of it. Education and travel and tourism services are two of 12 fields in GATS. Literature learning for those Indonesian millennials have to design in the proper way by introducing the contemporary theory and critism in the 21st century approach, which is Cultural Studies. This is actually the aim of Industrial Revolution 4.0. Meanwhile, travel and tourism services belong to cultural tourism science which is the concentration of cultural studies. In the year of 2020 till 2030, the population of millennials up to 70% in Indonesia. By learning literature they will understand the disruptive mindset and use technology in the global life and communicating creative industries based on cultural tourism in building Indonesia.