APLIKASI PEMOGRAMAN LINIER PADA TEORI PERMAINAN (STUDI KASUS : PERSAINGAN PRODUK MANUFAKTUR SEPEDA MOTOR YAMAHA JUPITER MX, HONDA SUPRA X DAN SATRIA FU)

Ginting, Imanuel (2016) APLIKASI PEMOGRAMAN LINIER PADA TEORI PERMAINAN (STUDI KASUS : PERSAINGAN PRODUK MANUFAKTUR SEPEDA MOTOR YAMAHA JUPITER MX, HONDA SUPRA X DAN SATRIA FU). Undergraduate thesis, UNIMED.

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Abstract

Teori Permainan adalah merupakan suatu model matematika yang digunakan dalam situasi konflik atau persaingan antara berbagai kepentingan yang saling berhadapan sebagai pesaing. Metode untuk menyelesaikan persoalan teori permainan digunakan Mixed Strategy dan Pemograman Linier. Penelitian ini dilakukan dengan menggunakan kuesioner (angket) yang disebarkan kepada konsumen Yamaha, Honda dan Suzuki pada masing-masing dealer resmi dengan mengisi angket yang telah dibagikan kepada mereka dengan memberikan tanda cheklist (√) pada masing-masing pertanyaan yang diberikan. Hasil perhitungan menggunakan Pemograman Linier dengan bantuan software QM 4.0. Didapatkan nilai optimum untuk manufaktur Yamaha Jupiter MX VS Honda Supra X = 1,78772. Yamaha Jupiter MX menggunakan Mixed Strategy yakni bbm, harga jual kembali dan desain dengan masing-masing probabilitas 0,1048, 0,0268 dan 0,8682. Sedangkan meminimumkan kerugian Honda Supra X menggunakan strategi bbm, suku cadang dan biaya operasional dengan masing-masing probabilitas 0,3158, 0,4475 dan 0,2365. Nilai optimum untuk manufaktur Honda Supra X VS Suzuki Satria FU = 2,31992. Honda Supra X menggunakan Mixed Strategy yakni harga jual, bbm dan suku cadang dengan masing-masing probabilitas 0,4850 , 0,0732 dan 0,4406. Sedangkan meminimumkan kerugian Suzuki Satria FU menggunakan strategi suku cadang, keringanan biaya operasional dan desain dengan masing-masing probabilitas 0,3230, 0,3085 dan 0,3673. Nilai optimum untuk manufaktur Yamaha Jupiter MX VS Satria Suzuki FU = 0,245. Yamaha Jupiter MX menggunakan Mixed Strategy yakni bbm, suku cadang dan kemudahan pembayaran dengan masing-masing probabilitas 0,08547, 0,50854 dan 0,40740. Sedangkan meminimumkan kerugian Satria Suzuki FU menggunakan strategi bbm, keringanan biaya operasional, harga jual kembali dan desain dengan masing-masing probabilitas 0,3091, 0,0726, 0,1951 dan 0,4245

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSinaga, Marlina Setiia197405272005012001
Call Number: SK-2016 MAT 125
Keywords: Optimum; Teori Permainan; Pemograman Linier; Mixed Strategy
Subjects: Q Science > QA Mathematics
Q Science > QA Mathematics > QA150 Algebra
Divisions: Fakultas Matematika dan Ilmu Pengetahuan Alam > Matematika
Depositing User: Mr Maknun
Date Deposited: 27 Oct 2016 07:40
URI: http://digilib.unimed.ac.id/id/eprint/20929

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