ANALISIS TEKS IKLAN LAYANAN MASYARAKAT DI KOTA PEMATANGSIANTAR DAN SUMBANGSIHNYA DALAM PENGEMBANGAN MATERI AJAR BAHASA INDONESIA

Nasution, Tri syahbana (2016) ANALISIS TEKS IKLAN LAYANAN MASYARAKAT DI KOTA PEMATANGSIANTAR DAN SUMBANGSIHNYA DALAM PENGEMBANGAN MATERI AJAR BAHASA INDONESIA. Masters thesis, UNIMED.

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Abstract

Penelitian ini dilatarbelakangi (1) ILM memiliki peran aktif dalam mengubah prilaku masyarakat (2) jika dilihat dari sasaran yang dituju ILM kepada masyarakat sehingga ragam bahasa dan tampilan iklannya pun nantinya akan disesuaikan dengan dunia masyarakat, dan (3) pendidikan, kesehatan, keamanan, dan lingkungan merupakan masalah yang tidak henti-hentinya untuk diperbincangkan dan upaya pemerintah untuk menekan, mencegah, dan mengurangi kerusakan dari tahun-ketahun semakin gencar dilaksanakan. Tujuan penelitian ini adalah menganalisis struktur verbal, makna dan ideologi yang terkandung dalam iklan layanan masyarakat kota Pematangsiantar dan merelevansikannya pada materi ajar bahasa Indonesia di Sekolah. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif interperatif. Sumber data dalam penelitian ini adalah iklan layanan masyarakat di kota Pematangsiantar. Tahapan analisis teks menggunakan teknik pengamatan meliputi, pengumpulan data dengan pengamatan, lalu mengelompokkan, kemudian ditata menurut jenis dan nilai terhadap apa yang sudah dipilih-pilihkan. dipaparkan dengan memberikan analisis kemudian mengambil kesimpulan akhir. Hasil penelitian dapat penulis simpulkan bahwa analisis teks iklan layanan masyarakat di kota Pemantangsiantar. meliputi: Pertama, teks iklan layanan masyarakat mengandung bentuk penekanan yang dinyatakan melalui unsur verbal dengan penggunaan repetisi, yaitu perwujudan suatu bentuk/kata yang ingin ditekankan dibuat dalam wujud yang berbeda dengan yang lain serta dengan penggunaan tanda baca seperti tanda seru (!) sebagai bentuk penegasan. Kedua, Makna yang terkandung pada masing-masing ILM, pada tataran denotasi maupun konotasi. Ketiga, ideologi yang terdapat pada iklan bergantung pada makna dalam iklan. Keempat, Materi ajar iklan tercantum dalam materi SMA kelas XII. Berdasarkan data penelitian menunjukan bahwa siswa yang memahami materi iklan sebanyak 17 siswa atau 68%. Sedangkan siswa yang belum memahami materi iklan sebanyak 8 siswa atau 32%. Hasil penelitian menunjukkan bahwa siswa terbiasa menggunakan iklan dalam pembelajaran bahasa Indonesia di sekolah. Maka, dapat disimpulkan bahwa materi ajar iklan khususnya teks iklan layanan masyarakat perlu dibelajarkan kepada siswa. Dengan menggunakan teks iklan layanan masyarakat luar ruang siswa diajak berpikir kritis terhadap sebuah iklan sehingga memperkaya wawasan siswa dalam menganalisis teks lainnya. Dengan demikian, teks dapat direlevansikan ke dalam materi ajar Bahasa dan Sastra Indonesia di sekolah.

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorHadi, Wisman197802012003121003
Thesis advisorSaragih, Daulat196411071991031010
Call Number: 415 Nas a
Keywords: Teks ; Iklan layanan masyarakat; Materi ajar bahasa indonesia; Tanda; Ideologi; Ikon
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > P Philology. Linguistics > P101 Language. Linguistic theory. Comparative grammar
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Program Pasca Sarjana > Pendidikan Bahasa Indonesia
Depositing User: Mrs Siti Nurbaidah
Date Deposited: 26 Oct 2016 02:02
URI: http://digilib.unimed.ac.id/id/eprint/20880

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