PENGARUH TERPAAN MEDIA MASSA TERHADAP ELEKTABILITAS PARTAI POLITIK DI KECAMATAN PANGKALAN SUSU

Sari, Wahyuni Mutia (2015) PENGARUH TERPAAN MEDIA MASSA TERHADAP ELEKTABILITAS PARTAI POLITIK DI KECAMATAN PANGKALAN SUSU. Undergraduate thesis, UNIMED.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh terpaan media massa terhadap elektabilitas partai politik di Kecamatan Pangkalan Susu. Teori yang digunakan untuk menjelaskan pengaruh terpaan media massa terhadap elektabilitas partai politik di Kecamatan Pangkalan Susu adalah teori agenda setting. Populasi dalam penelitian ini adalah penduduk kecamatan Pangkalan Susu yang sudah memiliki KTP yaitu sebanyak 17.267 jiwa. Sampel dalam penelitian ini berjumlah 44 responden. Adapun metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Alat pengumpulan data yang digunakan dalam penelitian ini adalah survey, studi pustaka dan angket. Teknik analisis data yang digunakan dalam penelitian ini teknik analisis data kuantitatif dengan menggunakan rumus Produk Moment. Dari penelitian yang telah dilakukan, diperoleh hasil bahwa terdapat pengaruh terpaan media massa terhadap elektabilitas partai politik sebesar 25% dengan perolehan thitung sebesar 1,687 dan ttabel sebesar 1,684 karena harga thitung > ttabel sehingga hipotesis Ha dapat diterima dan hipotesis Ho ditolak. Terpaan media massa hanya memberikan pengaruh sebesar 29%, sedangkan 75% nya dipengaruhi oleh faktor lain yaitu kehadiran seorang tokoh politik dan gaya kepemimpinan.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorHalking, 19630406 199303 1001
Call Number: SK-2015 PKN 035
Keywords: Media Massa; Elektabilitas
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
Divisions: Fakultas Ilmu Sosial > Pendidikan Pkn
Depositing User: Mrs Cecilia Tampubolon
Date Deposited: 02 Sep 2016 04:13
URI: http://digilib.unimed.ac.id/id/eprint/18485

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