AN ANALYSIS OF LANGUAGE ATTITUDES TOWARD WRITTEN SLANG IN AN INSTAGRAM ACCOUNT

The goal of this research is to categorize what language attitudes are produced
toward written slang on Instagram accounts and to explain how these language
attitudes are generated. This study employs qualitative research methods. From
July 1 to July 31, 2021, the population used is approximately twenty thousand
comments from the followers of the Kampunginggrislc Instagram account. The
sample size for this study is approximately 71 comments on posts containing
slang words that were published on Saturdays and Sundays in July 2021. Data
collection methods include documentation and cluster sampling. According to
Miles and Huberman (1984) in Sugiyono, the data analysis technique used in this
study is model analysis (2010; 430-438). The study's findings show that language
attitudes toward written slang in the kampunginggrislc Instagram account are
indicated by 6 types of slang words (according to Allan and Burridge (2006)
theory) fresh 14 discourse (14%), creative 14 discourse (19.7%), flippant 11
discourse (15.4%), imitative 10 discourse (14%), acronym 24 discourse (33.8%),
and clipping 2 discourse (2.8%). Fresh, creative, flippant, acronym, and clipping
are some of the slang words used in the Kampunginggrislc Instagram account that
primarily produce negative language attitudes (86%). The non-dominant
kampungingrislc Instagram account's use of imitative slang resulted in a positive
language attitude (14 %). The topic of conversation is another factor that
influences language attitudes (the subject being discussed).