The Revitalization of Iconic Shapes through the Creation of Relief Dimensional Paintings as Tourism Software Products (Case Study in Medan City, Indonesia)

Medan City in Indonesia, is rich with iconic forms in the form of
historical buildings and cultural products of the past. On the other
hand, Medan City tourism has been known since the Dutch
colonial era, but has not been supported by the availability of
souvenir products. This research article describes the
revitalization of the iconic forms of Medan City. The aim is to
examine the potential of iconic forms to be used as the basis for
the development of relief-dimensional painting as a tourism
souvenir product. This research use desciptive qualitative
approach. The replicated method is a combination of survey
method and creation method. Sources of research data are
written data, photo data, interview results, notes on the creation
process, and appreciative assessments. Data analysis was carried
out using an interactive model: data reduction, data presentation,
verification and conclusion drawing. The results showed that the
iconic shapes of Medan City have great potential to be explored
into original painting themes. Technically, the art of painting with
relief dimensions is effectively developed with rubber sheet
material, supported by strong texture work. Overall, the paintings
produced have an aesthetic quality, exclusive as tourism
souvenirs.