THE REALIZATION OF METAPHOR OF MODALITY IN MARIO TEGUH GOLDEN WAYS PROGRAM

This study investigate the realization of metaphor of modality in “Mario Teguh Golden Ways Program (MTGW)” on Metro TV based on SLF approach. The objectives of this study are to identify what types of orientation of modality used in “MTGW Program”, to describe the way those metaphors of modality are used, and to explain in what context of situation those metaphor of modality are used. The research was designed with qualitative descriptive method. the data were taken from the episodes of 2013-2014. The data were collected by downloading the video of Mario Teguh golden ways program from www.you tube. The utterances of Mario Teguh were transcribed into written text, classifying the data into types of orientations of metaphor of modality, and then drawing conclusion feom the text. The analysis of this research was by applying Bokdan and Biklen approach. The finding shows that in every episode all the types of orientations are found namely subjective implicit, objective implicit, subjective explicit and objective implicit. The way the speaker used in MTGW is by using projecting clause and nominalization of modality. In context of situation, tenor is the dominant one to influence the use of metaphor of modality by the speaker.