ACKNOWLEDGEMENT existential CHAPTER used LITERATURE presupposition objective pragmatic background iii 101 different type problem structural categorie study implicit distinctive OF family source III certain making METHODOLOGY attract advertisement CONCLUSIONS performance previou DISCUSSIONS interest distribution related TABLE 110 value finding affiliation trustworthines personal 108 counterfactual function collection REFERENCES device non cultural analysi RESEARCH research advertised viii employed factive category claim presupposed technology convenience DATA SUGGESTIONS framework linguistic presupposing IV durable data cosmetic 104 existence vanity discussion enjoyment why product content consider reason 115 103 design FINDINGS REVIEW studie instrument conceptual memorable new television social significance safety short use APPENDICES conclusion ABSTRACT LIST semantic appeal technique advertising INTRODUCTION natural audience message rational suggestion CONTENTS characteristic scope lexical language ABSTRAK emotional idea classification ANALYSIS availability competition TABLES information 111 causing II