PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PETERNAK MEMBELI BIBIT IKAN NILA DARI PT JAPFA DI PANEI TONGAH KAB. SIMALUNGUN

RAMDANI, ISMI AULIA (2022) PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PETERNAK MEMBELI BIBIT IKAN NILA DARI PT JAPFA DI PANEI TONGAH KAB. SIMALUNGUN. Undergraduate thesis, Universitas Negeri Medan.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel harga dan kualitas produk terhadap keputusan Peternak membeli bibit ikan nila dari PT Japfa di Panei Tongah Kab. Simalungun.Populasi dalam penelitian ini adalah para Peternak yang membeli bibit ikan nila dari PT Japfa di Panei Tongah Kab. Simalungun sebanyak 180 orang dan Teknik Pengambilan Sampel yang digunakan adalah Purposive Sampling sebanyak 64 sampel. Teknik data yang digunakan adalah dengan menggunakan kuesioner dan observasi. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara harga, kualitas terhadap Peternak. Berdasarkan analisis data statistik variabel-variabel pada penelitian ini bersifat valid dan reliabel. Pada pengujian asumsi klasik, model regresi bebas multikoliearitas, tidak terjadi heterokedastisitas, dan berdistribusi normal. Adapun persamaan regresi yang diproleh adalah Y= 12.408 + 464X1 + 412X2. Dengan nilai koefisien determinasi (R2) sebesar0,717. Nilai Fhitung untuk penelitian ini diproleh 77.452 > Ftabel 3,15 dan nilai Thitung sebesar X1(5.223),X2(4.586) > Ttabel 1.998. hasil uji hipotesis persamaan regresi tersebut menunjukkan bahwa variabel harga, kualitas berpengaruh signifikan terhadap keputusan pembelian.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSagala, Edisonnidn0003026106
Keywords: Harga, Kualitas, keputusan pembelian
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Cut Lidya Mutia
Date Deposited: 23 Aug 2022 01:28
URI: http://digilib.unimed.ac.id/id/eprint/47566

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