PENGARUH USER IMAGE DAN TANGIBLE TERHADAP KEPUTUSAN MEMILIH SEKOLAH DI SMA YP HKBP PEMATANGSIANTAR

SIMANGUNSONG, PATARDO (2021) PENGARUH USER IMAGE DAN TANGIBLE TERHADAP KEPUTUSAN MEMILIH SEKOLAH DI SMA YP HKBP PEMATANGSIANTAR. Undergraduate thesis, Universitas Negeri Medan.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan mengkaji pengaruh User Image dan Tangible terhadap Keputusan Memilih SMA YP HKBP Pematangsiantar. Populasi dalam penelitian ini sebanyak 137 orang siswa dan menggunakan simple random sampling sebanyak 99 orang responden. Teknik yang digunakan dalam pengumpulan data adalah observasi, penelitian kepustakaan, wawancara, dan kuesioner/angket. Berdasarkan hasil penelitian secara parsial menunjukkan bahwa adanya pengaruh positif dan signifikan variabel user image terhadap keputusan memilih pada siswa SMA YP HKBP Pematangsiantar sebesar 21.9%. Adanya pengaruh positif dan signifikan variabel tangible terhadap keputusan memilih pada siswa SMA YP HKBP Pematangsiantar sebesar 49.2%. Berdasarkan hasil penelitian menunjukkan bahwa variabel user image dan tangible secara simultan berpengaruh terhadap keputusan memilih. Hal ini terlihat dari uji koefisien determinasi menunjukkan nilai sebesar 0.239 yang berarti bahwa user image dan tangible berpengaruh terahadap keputusan memilih sebesar 23.9% sedangkan sisanya dipengaruhi oleh variabel lain.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorTeviana, T.nidn0030046505
Keywords: User Image, Tangible, dan Keputusan Memilih
Subjects: L Education > LB Theory and practice of education > LB3011 School management and discipline
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Cut Lidya Mutia
Date Deposited: 08 Aug 2022 01:30
URI: http://digilib.unimed.ac.id/id/eprint/47235

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