ENGLISH VARIETIES USED IN INDONESIAN PRODUCT ADVERTISEMENTS

Damanik, Sisila Fitriany (2010) ENGLISH VARIETIES USED IN INDONESIAN PRODUCT ADVERTISEMENTS. Jurnal Bahas, 19 (01). ISSN 0852-8535

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Official URL: http://jurnal.unimed.ac.id/2012/index.php/bahas/ar...

Abstract

Advertisement is communicated through some media by many industries by using persuasive and informative languages to attract or direct the consumers to buy the products. In line with the advancement of the English varieties in Indonesia, the language used in the product advertisements is not only Indonesian language, but English as a foreign language is also used by the copywriters of the product advertisement to persuade the consumers. This paper explains and describes English varieties used in some Indonesian product advertisements. The English varieties are observed from the study of words in view of pronunciation, spelling, simple phrases and grammar

Item Type: Article
Keywords: English varieties; Product advertisement; Pronunciation; Spelling; Simple phrases; Grammar
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising
P Language and Literature > P Philology. Linguistics > P101 Language. Linguistic theory. Comparative grammar
P Language and Literature > PE English
Divisions: Fakultas Bahasa dan Seni > Pendidikan Bahasa dan Sastra Inggris
Depositing User: Mrs Harly Christy Siagian
Date Deposited: 20 Apr 2016 03:45
URI: http://digilib.unimed.ac.id/id/eprint/463

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