PENGARUH SARANA, PRASARANA DAN ASSURANCE TERHADAP KEPUASAAN PENGUNJUNG PADA OBJEK WISATA HUTA SIALLAGAN KECAMATAN SIMANINDO KABUPATEN SAMOSIR

SITUMORANG, DUMARIS (2021) PENGARUH SARANA, PRASARANA DAN ASSURANCE TERHADAP KEPUASAAN PENGUNJUNG PADA OBJEK WISATA HUTA SIALLAGAN KECAMATAN SIMANINDO KABUPATEN SAMOSIR. Undergraduate thesis, Universitas Negeri Medan.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Sarana, Prasarana, Assurance Terhadap Objek Wisata Huta Siallagan Kecamatan Simanindo Kabupaten Samosir. Penelitian ini dilakukan pada tempat wisata Huta Siallagan Kecamatan Simanindo Kabupaten Samosir dengan jumlah populasi 4259 orang. Pengambilan Sampel menggunakan teknik Accidental Sampling dengan jumlah sampel 100 orang pegunjung. Teknik pengumpulan data yang digunakan adalah melalui kuisioner (angket) yaitu dengan cara menyebar kuisioner pada sampel (responden) dan mengumpulkanya kembali. Teknik analisis data yang digunakan Regresi Linear Berganda yang dioperasikan melalui Program SPSS versi 22 for windows. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitanya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinaritas, dan heteroskedastitas. Serta untuk mengetahui kontribusi faktor Sarana, Prasarana dan Assurance terhadap Kepuasaan Pegunjung digunakan rumus Koefisien Determinasi (R2). Hasil penelitian menunjukkan bahwa variabel sarana mempunyai pengaruh yang negatif sebesar -3,424 terhadap kepuasaan pegunjung dengan tingkat signifikan 0,001, variabel prasarana mempunyai pengaruh yang positif sebesar 3,083 dengan tingkat signifikan sebesar 0,003 dan variabel assurance mempunyai pengaruh positif sebesar 4,289 terhadap kepuasaan pegunjung dengan tingkat signifikan 0,000. Variabel sarana, prasarana dan assurance secara simultan mempunyai pengaruh yang positif terhadap kepuasaan pegunjung sebesar 18,058 dengan tingkat signifikan sebesar 0,000. Dengan demikian dapat ditarik kesimpulan bahwa sarana, prasarana dan assurance berpengaruh positif terhadap kepuasaan pegunjung ditempat objek wisata Huta Siallagan Kecamatan Simanindo Kabupaten Samosir.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorTeviana, Tnidn0030046505
Keywords: Sarana, Prasarana, Assurance, dan Kepuasaan Pengunjung
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5546 Office management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Cut Lidya Mutia
Date Deposited: 30 Mar 2022 03:49
URI: http://digilib.unimed.ac.id/id/eprint/45674

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