MULTIPLE INTERPRETATION IN LANGUAGE STYLE OF FACIAL SKIN CARE PRODUCT ADVERTISEMENTS BROADCASTED ON TELEVISIONS

This study aims to describe the language style used in facial skin care product advertisements broadcasted on television. This study was conducted as descriptive qualitative research with content analysis. The data was collected by using recording technique, listen and write down technique and interview. In developing the validity of the data this research used triangulation technique. The result of study is found that there are seven types of language style used by the advertisers to violate the language advertisement they are hyperbole, rhetoric, association, mesodiplosis, anaphor, climax, and alliteration and the interpretation of television watchers to the language style used in facial skin care product advertisements broadcasted on television were that the language style used is very interesting and attractive that make them persuaded and interested to buy the product even though they have some consideration.