Fitri, Rita (2021) Komodifikasi Ragam Hias Motif Kerawang Gayo Di Kecamatan Kebayakan Kabupaten Aceh Tengah. Masters thesis, UNIMED.
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Abstract
Penelitian ini mengenai proses komodifikasi ragam hias motif kerawang Gayo di kecamatan kebayakan Kabupaten Aceh Tengah. motif yang awalnya dijadikan sebagai nilai guna, kini sudah dimodifikasi menjadi nilai tukar dalam bentuk komoditas yang siap dijual ke pasar. Tujuan dari penelitian ini untuk memahami proses komodifikasi ragam hias motif kerawang Gayo, untuk menganalisis faktor�faktor yang mempengaruhi proses komodifikasi ragam hias motif kerawang Gayo dan untuk menganalisis bentuk-bentuk ragam hias motif kerawang Gayo di kecamatan kebayakan Kabupaten Aceh Tengah. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan etnografi. Pemilihan informan dalam penelitin ini menggunakan teknik purposive sampling yaitu menentukan informan dengan kriteria yang sesuai dengan objek penelitian ini adalah tokoh adat, pengrajin kerawang Gayo, desainer, pembeli dan penjual. Data yang diperoleh dalam penelitian ini melalui observasi partisipasi wawancara mendalam, dan dokumentasi. Berdasarkan temuan penulis, bahwa proses komodifikasi merupakan proses yang tidak hanya berhubungan dengan bagaimana produksi menjadi produk massa, tetapi juga berhubungan dengan bagaimana produk tersebut dapat didistribusikan ke pasar untuk memenuhi kebutuhan konsumen. Dalam proses tersebut terdapat simbol, makna, ragam yang kemudian menjadi sebuah kemasan yang dijadikan sebagai komoditas seperti pakaian adat busana pengantin, pelaminan, kemeja, masker, kain sarung, setelan gamis, selendang, peci, jilbab dan souvenir lainnya, yang di tujukan ke pasar untuk memperoleh keuntungan. Berdasarkan hasil penelitian yang dilakukan, diperoleh kesimpulan bahwa proses komodifikasi mengacu pada proses transformasi nilai guna menjadi nilai tukar yang didasarkan pada kepentingan pasar. Komodifikasi ini menjadi penting dalam melestarikan seni budaya, baik untuk kepentingan keberlanjutan maupun peningkatan bisnis agar simbol-simbol yang dimiliki tetap terjaga kelestariannya dan menjadi identitas suku Gayo yang disebut dengan kerawang Gayo.
Item Type: | Thesis (Masters) | |||||||||
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Call Number: | 305.8 Fit k | |||||||||
Keywords: | Komodifikasi; Ragam Hias; Kerawang Gayo | |||||||||
Subjects: | G Geography. Anthropology. Recreation > GN Anthropology > GN357 Culture and cultural processes G Geography. Anthropology. Recreation > GN Anthropology > GN406 Cultural traits, customs, and institutions G Geography. Anthropology. Recreation > GN Anthropology > GN406.1 Technology. Material culture |
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Divisions: | Program Pasca Sarjana > Antropologi Sosial | |||||||||
Depositing User: | Mrs Catur Dedek Khadijah | |||||||||
Date Deposited: | 27 May 2021 18:06 | |||||||||
URI: | http://digilib.unimed.ac.id/id/eprint/42318 |
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