PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI STAMBUK 2017 FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN

PRATIWI, ERVINA CAHYA (2020) PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI STAMBUK 2017 FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN. Undergraduate thesis, Universitas Negeri Medan.

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Abstract

Permasalahan dalam penelitian ini adalah rendahnya minat berwirausaha pada mahasiswa Pendidikan Ekonomi Stambuk 2017.Penelitian ini bertujuan untuk mengetahui pengaruh e-commerce dan media sosial terhadap minat berwirausaha pada mahasiswa Pendidikan Ekonomi Stambuk 2017 Fakultas Ekonomi Universitas negeri Medan. Penelitian ini dilaksanakan di Fakultas Ekonomi Universitas Negeri Medan T.P 2019/2020 dengan jumlah populasi sebesar113 mahasiswa. Teknik pengambilan sampel dilakukan dengan caraprobability sampling dengan jenis random samplingdan diperoleh sampel sebesar 57 mahasiswa. Dalam pengambilan data digunakan instrumen yang berupa angket atau kuesioner, kemudian data di analisis dengan menggunakan statistik deskriptif yang berupa analisis regresi linear berganda. Berdasarkan pengolahan data yang dilakukan dengan program SPSS 20 for windows diperoleh koefisien determinasi (adjusted r square) sebesar 0,827 artinya kontribusi variabel e-commerce dan media sosial terhadap variabel minat berwirausaha sebesar 82,7% dan sisanya sebesar 17,3% dipengaruhi oleh factor lain yang tidak dimasukkan ke dalam penelitian. Berdasarkan uji t, variabel e-commerce dan media sosial memiliki thitung > ttabel (2,663 > 1,674 dan 12,719 > 1,674) dengan taraf signifikansi < 0,05, sehingga secara parsial masing-masing variabel berpengaruh positif dan signifikan terhadap variabel minat berwirausaha. Kemudian berdasarkan uji F, diperoleh hasil Fhitung> Ftabel (128,952 > 3,17) dengan taraf signifikansi 0,000 < 0,05 sehingga dapat disimpulkan bahwa e-commerce dan media sosial secara bersama-sama berpengaruh positif dan signifikan terhadap variabel minat berwirausaha.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSimanullang, Rotua Sahat Pardameannidn0020037303
Keywords: E-Commerce, Media Sosial, Minat Berwirausaha
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
Divisions: Fakultas Ekonomi > Pendidikan Ekonomi
Depositing User: Cut Lidya Mutia
Date Deposited: 19 Apr 2021 00:54
URI: http://digilib.unimed.ac.id/id/eprint/41846

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