PENGARUH FASILITAS TERHADAP KEPUASAN WISATAWAN AIR TERJUN SIPISO-PISO KABUPATEN KARO

Purba, Albert Prayogi (2020) PENGARUH FASILITAS TERHADAP KEPUASAN WISATAWAN AIR TERJUN SIPISO-PISO KABUPATEN KARO. Undergraduate thesis, UNIMED.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas terhadap kepuasan wisatawan Air Terjun Sipiso-piso Kabupaten Karo. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel menggunakan teknik Accidental Sampling, dengan jumlah sampel sebanyak 99 orang. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala likert dan diolah secara statistik menggunakan analisis regresi sederhana dan pengujian hipotesis uji t, koefisien determinasi, yang sebelumnya data telah di uji menggunakan uji validitas, uji realibilitas, dan uji asumsi klasik. Pengolahan data menggunakan SPSS 22 for windows. Secara parsial variabel fasilitas berpengaruh positif dan signifikan terhadap kepuasan wisatawan Air Terjun Sipiso-piso Kabupaten Karo. Berdasarkan hasil penelitian menunjukkan bahwa hasil regresi linear sederhana yaitu Y = 11,325 + 0,516X. Uji koefisien determinasi menunjukkan nilai sebesar 0,559 yang berarti bahwa fasilitas berpengaruh terhadap kepuasan wisatawan di Air Terjun Sipiso-piso Kabupaten Karo sebesar 55,9% sedangkan sisanya dipengaruhi oleh variabel lain.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSihombing, Dionisius196803062002121002
Call Number: SK-2021 MNJ 010
Keywords: Pariwisata; Fasilitas; Kepuasan wisatawan
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154 Travel and state. Tourism
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mrs Harly Christy Siagian
Date Deposited: 29 Mar 2021 03:06
URI: http://digilib.unimed.ac.id/id/eprint/41632

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