PENGARUH DISPLAY PRODUK DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ANEKA SUSU TITI PAPAN MEDAN MARELAN

KHAIRUNNISA D, VINNY (2020) PENGARUH DISPLAY PRODUK DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ANEKA SUSU TITI PAPAN MEDAN MARELAN. Undergraduate thesis, Universitas Negeri Medan.

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Abstract

Penelitian ini berjudul “Pengaruh Display Produk dan Kelengkapan Produk Terhadap Keputusan Pembelian di Toko Aneka Susu Titi Papan Medan Marelan”. Penelitian ini bertujuan untuk mengetahui pengaruh display produk dan kelengkapan produk tehadap keputusan pembelian di Toko Aneka Susu Titi Papan Medan Marelan. Metode sampling yang digunakan adalah Accidental Sampling, dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala likert dan diolah secara statistik menggunakan analisis regresi berganda dan pengujian hipotesis uji t, uji f, dan koefisien determinasi yang sebelumnya data telah di uji menggunakan uji validitas, uji realibilitas, dan uji asumsi klasik. Pengolahan data menggunakan SPSS 21.0 for windows. Secara parsial display produk dan kelengkapan produk berpengaruh positif dan signifikan terhadap keputusan pembelian di Toko Aneka Susu Titi Papan Medan Marelan. Berdasarkan hasil penelitian menunjukkan bahwa variabel display produk dan kelengkapan produk secara simultan berpengaruh terhadap terhadap keputusan pembelian. Hal ini terlihat dari nilai Fhitung> Ftabel (156,742 > 3,089203) dan nilai signifikansi 0,000 < 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0.764 yang berarti bahwa display produk dan kelengkapan produk berpengaruh terhadap keputusan pembelian sebesar 76,4% sedangkan sisanya dipengaruhi oleh variabel lain.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorRahmadsyah, Agusnidn0026087702
Keywords: display, kelengkapan, keputusan pembelian.
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5546 Office management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Cut Lidya Mutia
Date Deposited: 15 Feb 2021 01:58
URI: http://digilib.unimed.ac.id/id/eprint/41243

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