Intertextuality in Travel Umroh Advertisement

Nasution, Afifah Nurul Khoirot and Pulungan, Anni Holila and Setia, Eddy (2018) Intertextuality in Travel Umroh Advertisement. In: Proceedings of The 3rd Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 03-04 October 2018, Emerald Garden Hotel, Medan City, North Sumatera, Indonesia.

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Official URL: http://aisteel2018.unimed.ac.id

Abstract

This study deals with intertextual in Travel Umroh Advertisement. It was aimed to investigate the Intertextual realized in Travel Umroh Advertisement. This study used qualitative method then the design was descriptive qualitative research. The results of the research reveal major types of Intertextual in the advertisements. From the analysis carried out, it is found that text describes the travel concerned to contribute in shaping and reshaping the image of him by building his identity as a good and clean travel. In addition, cosumers are placed in the position of pilgrims who are facilitated without having to pay expensive to perform worship.Intertextually, umrah travel advertisements use text elements or other events to form a new perspective for advertisement readers. Quotation and language Allusion are dominant intertextuality form in the travel advertisement. Umroh travel advertisements become a media to build the travel's image.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: B Philosophy. Psychology. Religion > BL Religions. Mythology. Rationalism
P Language and Literature > P Philology. Linguistics
Divisions: Program Pasca Sarjana
Depositing User: Mrs Yuni Chairani
Date Deposited: 22 May 2019 09:25
URI: http://digilib.unimed.ac.id/id/eprint/35367

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