STYLISTIC FEATURES OF CAR ADVERTISEMENT SLOGANS

Amminiyani, (2019) STYLISTIC FEATURES OF CAR ADVERTISEMENT SLOGANS. Masters thesis, UNIMED.

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2. Registration Number 8156111025 PENGESAHAN.pdf - Published Version

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3. Registration Number 8156111025 ABSTRACT.pdf - Published Version

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Abstract

This study deals with the stylistic features of car advertisement slogans. It employs qualitative research design. This study aims to describe the stylistic feature that occurs in car advertisement slogans. The subjects were ten slogans in car advertisement. The data was analyzed by using Miles and Huberman’s data analysis. Semantic, syntactic, and graphology was the features that focused by using the types of stylistic features. Finding of the study were, (1) ten slogans were analyzed and each slogan was discussed semantically, syntactically and graphology. (2) The process of stylistic features of car advertisement slogan, there are 50% of the slogan based on prospect of the meaning; Honda, Toyota, Mitsubishi, Daihatsu, Nissan and 40% of performance of the vehicle; Subaru, Mazda, Lexus and Acura. And 10% of new finding is from Suzuki’s slogan that tends to be to general meaning. In word forming the researcher found 20% clause from ten data that had been analyze and eight of them are phrase. (3) The reason of the stylistic features is contextual factor which affect in social and situational context. Based on social context there are 40% slogan used and 60% slogan used based on the situational context.

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIP
Thesis advisorHusein, Rahmad196206291988031002
Thesis advisorPulungan,, Anni Holila197005222001122001
Call Number: 419 Amm s
Keywords: Sastra Inggrs; Hasil Belajar; Semantic; Koran; Majalah
Subjects: P Language and Literature > P Philology. Linguistics > P101 Language. Linguistic theory. Comparative grammar
P Language and Literature > P Philology. Linguistics > P201 Comparative grammar
P Language and Literature > P Philology. Linguistics > P325 Semantics
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 27 Feb 2019 09:27
URI: http://digilib.unimed.ac.id/id/eprint/32570

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