SEMIOTIC MEANINGS IN CIGARETTE ADVERTISEMENT TEXTS

Purba, Rodearta (2018) SEMIOTIC MEANINGS IN CIGARETTE ADVERTISEMENT TEXTS. Masters thesis, UNIMED.

[img]
Preview
Text
1. Registration Number 8166112028 COVER.pdf - Published Version

Download (118kB) | Preview
[img]
Preview
Text
2. Registration Number 8166112028 PENGESAHAN.pdf - Published Version

Download (324kB) | Preview
[img]
Preview
Text
3. Registration Number 8166112028 ABSTRACT.pdf - Published Version

Download (141kB) | Preview
[img]
Preview
Text
4. Registration Number 8166112028 ACKNOWLEDGEMENT.pdf - Published Version

Download (126kB) | Preview
[img]
Preview
Text
5. Registration Number 8166112028 TABLE OF CONTENT.pdf - Published Version

Download (259kB) | Preview
[img]
Preview
Text
6. Registration Number 8166112028 LIST OF FIGURES.pdf - Published Version

Download (171kB) | Preview
[img]
Preview
Text
7. Registration Number 8166112028 LIST OF TABLE.pdf - Published Version

Download (109kB) | Preview
[img]
Preview
Text
8. Registration Number 8166112028 CHAPTER I.pdf - Published Version

Download (413kB) | Preview
[img]
Preview
Text
12. Registration Number 8166112028 CHAPTER V.pdf - Published Version

Download (226kB) | Preview
[img]
Preview
Text
13. Registration Number 8166112028 REFERENCES.pdf - Published Version

Download (328kB) | Preview

Abstract

The objectives of this study are to investigate the semiotic meanings applied in cigarette advertisement, to analyze how the meanings are coded verbally and non-verbally, and to reason why it is used in the ways they are. The data for the study were clauses, phrases, and sentences drawn from selected billboard advertisement of cigarette in Medan. The verbal data analyzed with linguistic devises and textual analysis of Leech Theory and visual grammar of Kress and Van Leeuwen as theoretical framework. The results showed that (1)There are two broad categorize of semiotic meaning. They are related to verbal and non-verbal aspects. The relation between the verbal and non-verbal expression are grouped into: the verbal expression elaborate the non-verbal (visual) expression, the verbal expression manipulate the non-verbal (visual) expression, the non-verbal (visual) expression manipulate the verbal expression, the verbal expression exageratte the nonverbal (visual) expression. (2) Relating to the linguistic aspect occur in 20 cigarette advertisement text, they make the major use of declarative sentence that are found on 11 text. Then, by using 8 imperative and 8 adjective. Next, by using 6 disjunctive and 6 noun/pronoun. Relating to image/picture in the advertisement, the advertiser make the major use of visual features such as calor saturation, symbolic structure representation, offering gaze, the use of large size, logo, slogan. (3) Various social centext are discoverd in the advertisement such as promoting the standar of quality, quantity, creative, enjoying the life. The standard idea about how particular mode like young ang old man should be differentiated based on the conventional values in society when it comes to what types of product that is competible to them. Cigarette advertisement also hiding threats with persuasive and provocative expression and also with the colorful meaning for commercial purposes

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIP
Thesis advisorZainuddin, 1952011021980121001
Thesis advisorSaragih, Amrin195501131982031002
Call Number: 428 Pur s
Keywords: semiotika, tanda, analisis wacana kritis, aspek linguistik, iklan rokok
Subjects: P Language and Literature > P Philology. Linguistics > P118 Language acquisition
P Language and Literature > P Philology. Linguistics > P325 Semantics
P Language and Literature > PJ Semitic
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 18 Feb 2019 09:30
URI: http://digilib.unimed.ac.id/id/eprint/31770

Actions (login required)

View Item View Item