PERSUASIVE STRATEGIES USED BY THE CANDIDATES OF GOVERNOR OF JAKARTA IN THE ELECTION DEBATE 2017 ON MATA NAJWA

This research dealt with the persuasive strategies used by the candidates of the governor of Jakarta on Mata Najwa. The objectives of this study were: (1) to investigate the types of persuasive strategies used by the candidates of governor of Jakarta in the election debate on Mata Najwa 2017; (2) to describe the types of speech acts that realized in the candidates of governor in the election debate; (3) to explain the reasons of utilizing persuasive strategies used in the ways they are. The data were obtained from the persuasive strategies sentences of the candidates of Governor of Jakarta on Mata Najwa. This research applied qualitative research design. The data were collected through observation by taking video recording. The findings of this study showed that: 1) There were six strategies of persuasive strategies that utilized by the candidates if governor of Jakarta, they are consistence, authority, social-evidence, reciprocal, preference and rareness strategy. 2). All types of speech acts were found in realization of persuasive strategies that utilized by the candidates. They were directives, assertives, commisives, expressives, and declaratives. 3). There were some reasons of persuasive utterances utilized by the candidates, namely to convince, to actuate and to stimulate the audiences. The three of these reasons supported each other in utilizing the persuasive strategies