A CRITICAL DISCOURSE ANALYSIS ON ORIFLAME CATALOGUE BEAUTY PRODUCT ADVERTISEMENTS

Butar Butar, Mei Lastri E.F (2018) A CRITICAL DISCOURSE ANALYSIS ON ORIFLAME CATALOGUE BEAUTY PRODUCT ADVERTISEMENTS. Masters thesis, UNIMED.

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3. NIM. 8156112088 ABSTRACT.pdf - Published Version

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Abstract

The aims of this study are to investigate linguistic features, to describe the discursive techniques and to describe social implications that are used in oriflame catalogue beauty product advertisements. This research was conducted by using qualitative research design. The data of this study were texts on oriflame beauty product advertisements. The data analyzed by using three dimensional nature of critical analysis as preceded by Fairclough. There are three dimensional frameworks of analysis that are description/ text analysis, interpretation/process and explanation/social. The findings are (1) there were 7 out of 8 kind of linguistic features were found in oriflame catalogue beauty product advertisements. the most dominant linguistic feature used in the advertisement is adjective, (2) there were 9 discursive techniques that found in the second level analysis, the most technique used in the advertisements is emotive word, (3) various social phenomena are discovers in advertisements as ideological assumption of what attractive physical appearance should like as in perfume and other beauty products

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIP
Thesis advisorPulungan, Anni Holila19700522001122001
Thesis advisorHusein, Rahmad196206291988031002
Call Number: 415.5 But c
Keywords: Analisa wacana kritis, Iklan, Fitur linguistik, Teknik Diskursif, Implikasi Social
Subjects: P Language and Literature > P Philology. Linguistics > P101 Language. Linguistic theory. Comparative grammar
P Language and Literature > P Philology. Linguistics > P121 Science of language (Linguistics)
P Language and Literature > P Philology. Linguistics > P302 Discourse analysis
P Language and Literature > P Philology. Linguistics > P321 Etymology
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 15 Nov 2018 03:26
URI: http://digilib.unimed.ac.id/id/eprint/31256

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