A CRITICAL DISCOURSE ANALYSIS ON WARDAH HALAL BEAUTY ADVERTISEMENTS

Siregar, Ayu Lestari and Butar- butar, Mei Lastri E.F (2017) A CRITICAL DISCOURSE ANALYSIS ON WARDAH HALAL BEAUTY ADVERTISEMENTS. In: The 2nd Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL) 2017, 16-17 Oktober 2017, Medan.

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Abstract

This paper examines six beauty advertisements of Wardah cosmetics brand. This study applies Fairclough Three Dimensional Critical Discourse Analysis. The advertisements offer an idealised lifestyle and assume that readers unable to decide rationally, so the readers consider the advertisements are indeed true.This study revealed how the ideology of beauty is now composed on stereotypes how halal beatuy products are safe and better for body and soul. Ideologious language is used to control people’s mind. Thus the advertisers use language as power to gain control over others.

Item Type: Conference or Workshop Item (Paper)
Keywords: wardah beauty advertisement; halal advertisement; critical discourse analysis
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV201 Physical education and training
H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HB Economic Theory. Demography > HB221 Price
H Social Sciences > HB Economic Theory. Demography > HB522 Income. Factor shares
H Social Sciences > HG Finance
Divisions: Program Pasca Sarjana
Depositing User: Mrs Catur Dedek Khadijah
Date Deposited: 02 May 2018 06:52
URI: http://digilib.unimed.ac.id/id/eprint/30241

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