THE POWER BEHIND ADVERTISEMENT (THE SECRET MESSAGE OF CIGARETTE ADVERTISEMENT PRODUCTS)

Larasati, Endang (2017) THE POWER BEHIND ADVERTISEMENT (THE SECRET MESSAGE OF CIGARETTE ADVERTISEMENT PRODUCTS). In: Proceedings of The 2nd Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 16 - 17 Oktober 2017, Medan.

[img] Text
cover.pdf - Published Version

Download (682kB)
[img] Text
proceedings.pdf - Published Version

Download (837kB)
Official URL: http://aisteel2017.unimed.ac.id/wp-content/uploads...

Abstract

Critical Discourse Analysis (CDA) aims at examining the dominant culture in a society to discover the mechanisms that have made that culture dominant, and to criticize of those mechanisms. This paper aimed at analyzing five different cigarette advertisements to analyze the secret message of cigarettes advertisement products. Methods of Critical Discourse Analysis (CDA) appear as a useful approach for they offer excellent methods, not only for analyzing texts and images adequately, but also video for putting them in analyzable relations to socio-cultural processes and changes. Norman Fairclough’s 3-D model was used to analyze the data. Thus, the results of the present study showed that so many the secret message of cigarettes advertisement products and all of those purposed fact asking and inciting them smoker in order want to buy and share cigarettes for their friends. However, it could be understood from the results that the producers, generally tend to try to use their power and ideology to change people’s behavior and thought.

Item Type: Conference or Workshop Item (Paper)
Keywords: discourse analysis; critical discourse analysis; ideology; advertisement analysis
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > P Philology. Linguistics > P302 Discourse analysis
P Language and Literature > P Philology. Linguistics > P306 Translating and interpreting
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mrs Catur Dedek Khadijah
Date Deposited: 17 Apr 2018 09:20
URI: http://digilib.unimed.ac.id/id/eprint/29851

Actions (login required)

View Item View Item