PRODUCT QUALITY, PROMOTION, CUSTOMER SATISFACTION, SNACK OF SIOSAR

Tarigan, Miska Irani (2017) PRODUCT QUALITY, PROMOTION, CUSTOMER SATISFACTION, SNACK OF SIOSAR. In: The 1st Unimed International Conference On Economics And Business 2017 (UNICEB), 12 Dec 2017, Medan.

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Abstract

Siosar is one of shelter for Sinabung’s Eruption. Since 2013 they have lost their job and no income. As a alternative they have to learned by Government and others participant. One of them, they have to learned to produce snack which the raw material from local’s source. In this research uses a product quality (x1) and promotion (X2) as the independent variables, Customer satisfaction (Y) as a dependent variable. This research was using a Multiple Regression Analysis as the method of analysis. The sample was used in this research are 60 respondents which took at random sampling from Siosar’s outlet customer’s, whom tasted the snack with many kinds of flavor

Item Type: Conference or Workshop Item (Paper)
Keywords: Product Quality; Promotion; Customer Satisfaction; Snack of Siosar
Subjects: H Social Sciences > HB Economic Theory. Demography > HB238 Competition. Production. Wealth
H Social Sciences > HD Industries. Land use. Labor > HD2321 Industry > HD2329 Industrialization
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mrs Gusti Lisa Utami
Date Deposited: 19 Jan 2018 05:30
URI: http://digilib.unimed.ac.id/id/eprint/28256

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