EFFECT OF RELATIONSHIP SELLING ON CUSTOMER LOYALTY IN HOTEL CROWN TASIKMALAYA

Febrina, Mia Evisha and Wibowo, Lili Adi and Sulistyowati, Raya and Edwar, Muhammad and Sudarwanto, Tri and Rahayu, Wening Patmi and Novalita, Dewi Pancawati (2017) EFFECT OF RELATIONSHIP SELLING ON CUSTOMER LOYALTY IN HOTEL CROWN TASIKMALAYA. In: The 1st Unimed International Conference On Economics And Business 2017 (UNICEB), 12 Dec 2017, Medan.

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Abstract

This research was conducted tp identify the effect of relationship on loyalty at Crown Hotel Tasikmalaya. This type of research is descriptive verification, the method used is explanatorysurvey,the sample size of 47respondents. Data analysis techniques and test hypothesis is multiple regression. The results showed that the relationship selling is comprised of trust, commitment, communications and promisefullfillment significant influence on customer loyalty. The most influential factors istrust, where honesty the hotel to deliver services, security of transactions and reservations, responsibility to meet the needs and desires of consumers. Factors that influence most low against selling relationship is communication,this aspect needs to be improved by providing the accuracy and clarity of the information provided by the hotel to the guest companies that use meeting package at Crown Hotel Tasikmalaya.

Item Type: Conference or Workshop Item (Paper)
Keywords: relationship selling; customer loyalty
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mrs Gusti Lisa Utami
Date Deposited: 19 Jan 2018 05:25
URI: http://digilib.unimed.ac.id/id/eprint/28255

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