rationalization iii there persuader seven employ reader advertisement state 1991 gatot analyzing displacement believed deal aimed make displayed applied keyword descriptive could medan research compensation 2123220030 reza keraf doing product why consume using subroto writing university discovered ABSTRACT 2017 wanted commercial they qualitative language faculty analyzed gadjah buy persuasive mada conduct study projection about their art thesi than conformity persuasion said feature data dominant reason furthermore billboard rambe use theorie saputra technique essential identification suggestion one method more most picture