PERSUASIVE TECHNIQUE OF COMMERCIAL ADVERTISEMENTS ON BILLBOARD IN MEDAN

Rambe, Reza Saputra (2017) PERSUASIVE TECHNIQUE OF COMMERCIAL ADVERTISEMENTS ON BILLBOARD IN MEDAN. Undergraduate thesis, UNIMED.

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1. NIM 2123220030 COVER.pdf - Published Version

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2. NIM 2123220030 APPROVAL SHEER.pdf - Published Version

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3. NIM 2123220030 ABSTRACT.pdf - Published Version

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4. NIM 2123220030 PREFACE.pdf - Published Version

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5. NIM 2123220030 TABLE OF CONTENTS.pdf - Published Version

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8. NIM 2123220030 LIST OF APPENDICES.pdf - Published Version

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9. NIM 2123220030 CHAPTER I.pdf - Published Version

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Abstract

This study deals with Persuasive Technique of Commercial Advertisement on Billboard in Medan. This study is aimed at analyzing: (1) persuasive technique applied in the commercial advertisement on billboard in Medan, and (2) the reason of using the persuasive technique in the billboard commercial advertisement. It employs descriptive qualitative research method to conduct this study with. The data of this study are pictures and writings in 33 the commercial advertisements which were displayed at Jl. Gatot Subroto and Jl. Gadjah Mada, Medan. The data is analyzed by using the theories from Keraf (1991) about the persuasive techniques. There are seven techniques were applied in the billboard commercial advertisements, they are Rationalization (10 of 33 advertisements), Identification (13 of 33 advertisements), Suggestion (20 of 33 advertisements), Conformity (7 of 33 advertisements), Compensation (9 of 33 advertisements), Displacement (1 of 33 advertisements), and Projection (7 of 33 advertisements). The dominant technique is suggestion. One advertisement could use more than one persuasive techniques. Furthermore, the reason why the persuaders applied the persuasive techniques is to make their readers believed what they said and wanted to buy and consume the products. From this study, it discovered that picture is the most essential feature in doing persuasion for the billboard commercial advertisements

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIP
Thesis advisorGurning, Busmin195907131986011001
Thesis advisorPane, Isli Iriani Indiah197908022005012003
Call Number: SK-2017 ENG 068
Keywords: Persuasion; persuasive techniques; commercial advertisement; billboard
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Fakultas Bahasa dan Seni > Sastra Inggris
Depositing User: Mrs Siti Nurbaidah
Date Deposited: 13 Sep 2017 16:48
URI: http://digilib.unimed.ac.id/id/eprint/26393

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