relevant objective iii problem OF source III CONCLUSIONS differently finding trustworthines promoter analysi RESEARCH research male female display IV FINDINGS REVIEW studie conceptual speak sale significance vii ABSTRACT LIST FIGURE INTRODUCTION they condensation CONTENTS seller gender language promotion ABSTRAK ANALYSIS TABLES II CHAPTER used LITERATURE background way REFFERENCES study METHODOLOGY DISCUSSION TABLE theoretical modu collection ACKNOWLEDGEMENTS viii persuasion DATA SUGGESTIONS feature framework data discussion reason instrument use APPENDICES communication conclusion drawing technique suggestion characteristic scope method