COMMODIFICATION OF ULOS IN THE PERCEPTION AND RESPOND OF BATAK SOCIETY (STRUCTURALISM APPROACH)

Zulkifli, (2016) COMMODIFICATION OF ULOS IN THE PERCEPTION AND RESPOND OF BATAK SOCIETY (STRUCTURALISM APPROACH). Jurnal Research on Humanities and Social Science, 06 (20). ISSN 2225-0484

[img]
Preview
Text
Reviewer.pdf - Published Version

Download (356kB) | Preview
Official URL: http://www.iiste.org/Journals/index.php/RHSS/artic...

Abstract

This paper discusses the impact of commodification of ulos to the perception and respond of Batak society. Setting of social research is the tourism area of Samosir, North Sumatera, Indonesia. This research applies qualitative method and phenomenology in specific. The applied approach is structuralism perspective in order to read the commodification text of Batak’s Ulos through structural operation; language parole synchronic – diachronic, markers, and connotations. The result of research indicates that the society who understand the tradition and culture of Batak regret the occurrence of commodification of ulos that cause any changes. In contrary, commodification in the preserving Ulos and traditional culture can be accepted. In this sense, the commodification is a “common thread” between tradition and tourism sector.

Item Type: Article
Keywords: Ulos Batak; Structuralism; Commodification; Perception; Society
Subjects: G Geography. Anthropology. Recreation > GN Anthropology > GN301 Ethnology. Social and cultural anthropology
G Geography. Anthropology. Recreation > GN Anthropology > GN357 Culture and cultural processes
N Fine Arts > NX Arts in general
N Fine Arts > NX Arts in general > NX650 Special subjects, characters, persons, religious arts, etc.
Divisions: Fakultas Bahasa dan Seni > Pendidikan Seni Rupa
Depositing User: Mrs Harly Christy Siagian
Date Deposited: 23 Dec 2016 07:14
URI: http://digilib.unimed.ac.id/id/eprint/22327

Actions (login required)

View Item View Item