ANALISIS FOTO PADA IKLAN ROKOK SAMPOERNA A MILD DARI BULAN JULI 2014-JULI 2015 DILIHAT DARI TEKNIK DAN TEMA

Valentina, Agnes (2016) ANALISIS FOTO PADA IKLAN ROKOK SAMPOERNA A MILD DARI BULAN JULI 2014-JULI 2015 DILIHAT DARI TEKNIK DAN TEMA. Undergraduate thesis, UNIMED.

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Abstract

Penelitian ini bertujuan untuk menganalisis foto pada iklan rokok. Sampoerna A Mild. Untuk memperoleh data mengenai teknik, tema serta komposisi yang digunakan dalam pembuatan foto pada iklan rokok Sampoerna A Mild. Lokasi penelitian adalah Digital Library Unimed. Populasi pada penelitian ini berjumlah 75 karya, yang dianggap memiliki potensi untuk diteliti. Sampel dalam penelitian ini adalah 15 foto iklan rokok Sampoerna A Mild Go Ahead yang dipandang representative (mewakili) untuk dianalisis. Guna memperoleh data mengenai analisis foto pada iklan rokok Sampoerna A Mild dari bulan Juli 2014-Juli 2015, maka dilakukan pengumpulan data melalui instrument penelitian, observasi, dan dokumentasi. Data yang terkumpulkan kemudian dianalisis dengan metode deskriptif kualitatif dan memasukkan teori semiotik sebagai dasar untuk menafsirkan. Hasil penelitian menunjukkan bahwa analisis foto pada iklan rokok Sampoerna A Mild dari bulan Juli 2014-Juli 2015 80% menggunakan teknik stop action/freezing dan 20% menggunakan teknik zooming. Tema dan simbol rokok Sampoerna A Mild dibuat sebagai penyeimbang untuk menghadirkan komposisi yang asri dalam foto.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorMangatas, 195611101984031003
Call Number: SK-2016 RUPA 061
Keywords: Foto Iklan; Teknik; Tema Dan Komposisi
Subjects: N Fine Arts > N Visual arts
N Fine Arts > NC Drawing. Design. Illustration > NC997 Commercial art. Advertising art
Divisions: Fakultas Bahasa dan Seni > Pendidikan Seni Rupa
Depositing User: Mr Maknun
Date Deposited: 08 Nov 2016 07:52
URI: http://digilib.unimed.ac.id/id/eprint/21292

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