FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN RUMAH PADA PERUMAHAN CITRA GARDEN PADANG BULAN MEDAN

Purba, Fernando N (2015) FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN RUMAH PADA PERUMAHAN CITRA GARDEN PADANG BULAN MEDAN. Undergraduate thesis, UNIMED.

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi permintaan rumah pada perumahan Citra Garden Padang Bulan Medan. Penelitian ini dilakukan di Perumahan Citra Garden Medan dengan populasi 500 konsumen, dan sampel berjumlah 83 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yang diolah secara statistik dengan menggunakan Analisis Regresi Berganda dengan persamaan Y= a + b1X1 + b2X2 +b3X3+b4X4 +b5X5 + e. Setelah data dianalisis dengan bantuan SPSS 20.00 for windows maka diperoleh persamaan analisis regresi berganda Y = 6,387 + -0,330X1 + 0,217X2 + 0,112X3 + 0,175X4 + 0,550X5. Untuk menguji hipotesis secara keseluruhan digunakan uji F, maka F_hitung = 7,692 dan F_tabel = 2,77. Jika F_hitung > F_tabel, maka Ha diterima. Artinya terdapat pengaruh positif antara harga, fasilitas, lokasi, lingkungan dan pendapatan, secara simultan terhadap permintaan rumah di Perumahan Citra Garden Medan. Pengaruh parsial nilai uji t variabel harga, thitung = -7,63 dan ttabel = 1,6648. Jika thitung < ttabel, maka Ha ditolak. Artinya terdapat pengaruh negatif atau berlawanan arah antara variabel harga terhadap permintaan rumah secara parsial di Perumahan Citra Garden Medan. Nilai t untuk variabel fasilitas, t_hitung = 6,235 dan t_tabel = 1,6648. Jika t_hitung > t_tabel, maka Ha diterima. Artinya terdapat pengaruh positif antara fasilitas terhadap permintaan rumah secara parsial di Perumahan Citra Garden Medan.Nilai t untuk variabel lokasi, t_hitung = 4,423 dan t_tabel = 1,6648. Jika t_hitung > t_tabel, maka Ha diterima. Artinya terdapat pengaruh positif antara lokasi terhadap permintaan rumah secara parsial di Perumahan Citra Garden Medan. Nilai t untuk variabel lingkungan, t_hitung = 5,623 dan t_tabel = 1,6648. Jika t_hitung > t_tabel, maka Ha diterima. Artinya terdapat pengaruh positif antara lingkungan terhadap permintaan rumah secara parsial di Perumahan Citra Garden Medan. Nilai t untuk variabel pendapatan t_hitung = 9,476 and t_tabel = 1,6648. Jika t_hitung > t_tabel, maka Ha diterima. Artinya terdapat pengaruh positif antara pendapatan terhadap permintaan rumah secara parsial di Perumahan Citra Garden Medan.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorAmanah, Dita197302192000122001
Call Number: 658.8 Pur f
Keywords: harga, fasilitas, lokasi, lingkungan, pendapatan, permintaan rumah, Citra Garden Medan.
Subjects: H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
H Social Sciences > HG Finance > HG4001 Finance management. Business finance. Corporation finance
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mrs Intan Nurhidayati
Date Deposited: 21 Aug 2016 08:21
URI: http://digilib.unimed.ac.id/id/eprint/14419

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